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Competitive advantage is harder to achieve - and even more difficult to maintain - than ever before. Your organization’s success depends on whether your employees can respond with speed, knowledge, and confidence to the ever-shifting needs of your customers and the ever-changing strategies of your competitors.

CRM is an enterprise approach to understanding and predicting customer behavior to improve customer acquisition, retention, and profitability. Simply put, it's serving the right customer, with the right offering, at the right time:

	Up-sell and cross-sell to existing customers
	Understand purchasing patterns, communication history, and immediate needs
	Gain a complete and consistent view of your customers
	Increase the efficiency of your customer-facing operations
	Integrate data from your existing investments into an enterprise ready CRM solution
	Utilize powerful analytic tools to help you pinpoint areas for operational savings

CRM solutions give you the power you need to achieve that competitive edge. Organizations of all sizes can gain a deeper understanding of their customers and markets and then pursue the opportunities that emerge at every stage of the customer life cycle. Fast, flexible, and affordable, CRM can drive improvements for every business process that touches your customers.


Computer World as Microsoft Business Solutions Partner provides Microsoft Dynamics CRM to help customers optimize the value of deploying CRM on a Microsoft platform.

Computer World offers a cost-effective, easy to use, and flexible Enterprise CRM Solution that delivers measurable return on investment-driving sales and building customer loyalty without high ongoing costs.

Microsoft Dynamics™ CRM Built on the Microsoft Platform provides organizations with technologies, business applications, and best practices that help them run their business. Microsoft Dynamics CRM provides a unified view of customer information and interactions through integrated marketing, sales, and customer service features. This approach enables organizations to share information,

accelerate sales, identify new revenue opportunities, and deliver more consistent customer service.

Leveraging the Microsoft platform’s familiar and easy-to-use interface based on the Microsoft® Office and Microsoft Office Outlook®., Microsoft Dynamics CRM provides a complete and consistent view of the customer at every point of interaction. Extensive new configuration, customization, and integration capabilities make it easy for customers and partners to deploy highly tailored solutions that drive measurable business results and offer a low total cost of ownership. Microsoft CRM offers a fully-integrated Web-Based sales and customer service solution that integrates seamlessly into the Microsoft Business Solutions suite of business applications. With Microsoft CRM, businesses can:

	Increase sales success
	Deliver consistent, efficient customer service
	Make informed, agile decisions
	Share information
	Automate business processes

Marketing	Sales	Service
Gathering Microsoft CRM Marketing allows your company to prepare your customers to buy from you. Track details, make invitations, generate leads and provide information through Microsoft CRM.	Acquiring Microsoft CRM Sales supports your sales team by providing complete customer and product information, reporting capabilities, and workflow processes for managing every stage of the sales cycle.	Retaining Microsoft CRM Customer Service helps employees deliver superior service, reduce support costs, and improve customer retention.

Why Microsoft Dynamics CRM Is a Winning Solution

	Access customer information easily from a single place, anytime, anywhere Searching for customer-critical information among disparate sources is not just time consuming, it’s morale consuming. Microsoft CRM puts all your customer data in one place and can be customized to give employees access to only the information they need to fulfill their crucial role in the sales chain - around the clock, in the office or not.
	Sell more to new and existing customers Microsoft CRM enables employees across your organization to easily track leads, sales prospects, and customer data. And you gain valuable customer insight with dozens of preformatted business reports, such as account history and sales pipeline. So you always have the crucial information you need to take advantage of new selling opportunities and build greater customer loyalty.
	Work within the familiar and easy-to-use Outlook interface There’s a reason Microsoft Office Outlook® 2003 is one of the most popular business applications in the world - because even new employees find it not only effective, but easy to use. Microsoft CRM’s integration with Outlook allows for rapid organization-wide adoption.
	Provide reliable customer service When employees can’t deliver fast, consistent customer service, the result is a tarnished company image and, even worse, lost sales. With Microsoft CRM, your entire staffs can quickly access and share customer service knowledge in a central location, so customers get the same dependable service every time they contact your organization.
	Make the right decisions faster Today it’s not just what you know, but when you know it. Microsoft CRM gives you instant insight into your customer relationships with comprehensive business reports that show the sales pipeline, account history, customer service summary, and much more for every one of your clients.
	Realize an identifiable return on investment Right out of the box, Microsoft CRM delivers real financial benefits that can more than offset your investment. It allows you to acquire, serve, and maintain customers more cost-effectively. And it frees everyone in your organization to act on an ever-increasing volume of business information. What’s more, Microsoft CRM automates day-to-day business tasks, increasing efficiency and reducing costs.
	Easily customize CRM for your business No matter what kind of industry you compete in, Microsoft CRM easily adapts to the unique way you do business. You can customize preformatted reports or create your own, and you can automate routine processes such as lead routing, assigning follow-up phone calls, and more.
	Secure your customer-critical data Microsoft CRM centralizes your customer data, protecting one of your business’s most valuable assets if an employee quits or a computer crashes.
	Connect Microsoft CRM with your other business systems Microsoft CRM is Microsoft .NET-connected, so your business can create custom solutions and easily integrate Microsoft CRM with financial applications, third-party applications, and Web services. Streamline sales processes, reduce data entry, and improve financial accuracy: Microsoft CRM offers seamless integration with Microsoft Business Solutions - Great Plains®, so your pricing and product information is automatically uploaded to Microsoft CRM, where it is accessible to your salespeople and managers online and offline.
	Enjoy low total cost of ownership Microsoft CRM is not only surprisingly affordable, it’s easy to install, set up, customize, use, and integrate with other business systems. Microsoft offers access to a leading community of partners who can provide implementation, training, and support for this popular CRM solution. So you spend more time taking advantage of the technology rather than keeping it running.